Procter & Gamble’s leading clothing detergent brand, Tide, has begun rolling out new, more sustainable packaging. In May 2020, the brand introduced its Eco-Box, which is being compared to a wine box due to its paperboard box with a tap for dispensing. The Eco-Boxes became available for Tide purclean™, Downy, Gain and Dreft.
This initiative is a part of P&G’s sustainability goals called Ambition 2030. They are committing to 100% recyclable or reusable packaging by 2030.
The Eco-Box is one way to begin to achieve P&G’s goal among other product lines. The Eco-Box still does include plastic with the bag that holds the liquid detergent but uses 60% less plastic than the traditional packaging of the Tide detergent.
When the Tide Eco-Box launched, P&G also partnered with TerraCycle to offer a recycling option for the inner bag. TerraCycle is a U.S. based recycling company that collects non-recyclable pre-consumer and post-consumer waste and partners with corporate donors or municipalities to turn them into raw material to be used again in new products.
We’re excited to see P&G make this move to become more environmentally friendly – starting with brands like Tide. We hope to see more big brands move towards recycled paper packaging over plastic and foam.
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P&G has also introduced all-paper, plastic-free deodorant packaging for their Old Spice and Secret brands.
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