Procter & Gamble’s leading clothing detergent brand, Tide, has begun rolling out new, more sustainable packaging. In May 2020, the brand introduced its Eco-Box, which is being compared to a wine box due to its paperboard box with a tap for dispensing. The Eco-Boxes became available for Tide purclean™, Downy, Gain and Dreft.
This initiative is a part of P&G’s sustainability goals called Ambition 2030. They are committing to 100% recyclable or reusable packaging by 2030.
The Eco-Box is one way to begin to achieve P&G’s goal among other product lines. The Eco-Box still does include plastic with the bag that holds the liquid detergent but uses 60% less plastic than the traditional packaging of the Tide detergent.
When the Tide Eco-Box launched, P&G also partnered with TerraCycle to offer a recycling option for the inner bag. TerraCycle is a U.S. based recycling company that collects non-recyclable pre-consumer and post-consumer waste and partners with corporate donors or municipalities to turn them into raw material to be used again in new products.
We’re excited to see P&G make this move to become more environmentally friendly – starting with brands like Tide. We hope to see more big brands move towards recycled paper packaging over plastic and foam.
To read the full story, check out this Green Biz article by clicking here.
P&G has also introduced all-paper, plastic-free deodorant packaging for their Old Spice and Secret brands.
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